Consumer Defensive
Companies engaged in the manufacturing of food, beverages, household and personal products, packaging, or tobacco. This sector also includes companies that provide services such as education and training services.
Featured
Procter & Gamble Earnings: Accelerating Sales Growth Evidences Prudence of Strategic Course
Procter & Gamble Stock Is Up 11% This Year. Is It Still a Buy Ahead of Earnings?
Weekly Market Update: Stocks Down as Consumer Defensives Climb and Technology Tumbles
Stock Sector Outlooks: Morningstar’s Top Q4 Picks Across the Market
Latest Company Reports
- WOWWoolworths Group Ltd
Worthworths to Hold Onto Recent Market Share Gains
- Rating
- Price
- A$41.01
- Fair Value
- LOCK|.Ls
- Uncertainty
- LOCK|Fk
- Economic Moat
- LOCK|>J&
- Capital Allocation
- LOCK|b$?%$%m!
- RKTReckitt Benckiser Group PLC
Peer-Leading Margins and Brand Reinvestment Position Reckitt to Weather Weak Consumer Environment
- Rating
- Price
- GBX5,218.00
- Fair Value
- LOCK|$%
- Uncertainty
- LOCK|LGgR
- Economic Moat
- LOCK|ZH
- Capital Allocation
- LOCK|@%>zZ^#
- SBRYSainsbury (J) PLC
Sainsbury's Is Investing to Better Compete Against UK Grocery Challengers
- Rating
- Price
- GBX347.00
- Fair Value
- LOCK|K<
- Uncertainty
- LOCK|fsgh
- Economic Moat
- LOCK|#P
- Capital Allocation
- LOCK|&@C!&<?
- FMXFomento Economico Mexicano SAB de CV ADR
Femsa Continues To Benefit From Coke Bottler Subsidiary and Ubiquitous Oxxo Convenience Store Chain
- Rating
- Price
- $124.26
- Fair Value
- LOCK|Dn
- Uncertainty
- LOCK|Z&P!!
- Economic Moat
- LOCK|@#lZZ
- Capital Allocation
- LOCK|@d#Cgt@
- KOCoca-Cola Co
Coke Continues to Build on Its Wide Moat and Leading Market Share With Product Innovation
- Rating
- Price
- $91.18
- Fair Value
- %<>
- Uncertainty
- #jH
- Economic Moat
- LOCK|@m
- Capital Allocation
- LOCK|T@FB$l!
- ORL'Oreal SA
Beauty Leadership and Investment Discipline Position L'Oréal for Durable Market Outperformance
- Rating
- Price
- €430.10
- Fair Value
- ^C#
- Uncertainty
- LOCK|w<$%
- Economic Moat
- LOCK|#>
- Capital Allocation
- LOCK|fZ@<^Y@<
- 4922Kose Holdings Corp
Transferring Coverage of Kosé With No-Moat Rating and JPY 6,300 Fair Value Estimate
- Rating
- Price
- ¥5,945.00
- Fair Value
- LOCK|zh^
- Uncertainty
- LOCK|P^
- Economic Moat
- LOCK|WX
- Capital Allocation
- LOCK|?#%@R@
- 4911Shiseido Co Ltd
Transferring Coverage of Shiseido With a No-Moat Rating and JPY 2,300 Fair Value Estimate
- Rating
- Price
- ¥3,679.00
- Fair Value
- LOCK|CW
- Uncertainty
- LOCK|&k%
- Economic Moat
- LOCK|JJ
- Capital Allocation
- LOCK|xQ?VD$g
- ELThe Estee Lauder Companies Inc Class A
Estée Lauder's Sound Strategic Playbook Should Manifest in Improving Sales and Profits
- Rating
- Price
- $108.35
- Fair Value
- LOCK|!m
- Uncertainty
- LOCK|FB
- Economic Moat
- LOCK|Y&L
- Capital Allocation
- LOCK|^$N<?Ym
- CACarrefour
Carrefour’s Strategic Roadmap Is Expected to Improve Profitability, but Near-Term Challenges Ahead
- Rating
- Price
- €13.30
- Fair Value
- Jg
- Uncertainty
- LOCK|jHXg
- Economic Moat
- LOCK|M%
- Capital Allocation
- LOCK|>@nL<#
- BEIBeiersdorf AG
Beiersdorf's Brand Strength and Dermatological Research Pipeline Support a Narrow Moat
- Rating
- Price
- €80.34
- Fair Value
- @h
- Uncertainty
- LOCK|j^BS
- Economic Moat
- LOCK|?CbP
- Capital Allocation
- LOCK|Zvn
- RIPernod Ricard SA
Pernod Ricard Should Be Able to Defend Its Margins Against Headwinds
- Rating
- Price
- €66.42
- Fair Value
- b>D
- Uncertainty
- LOCK|@SSpW
- Economic Moat
- LOCK|b^
- Capital Allocation
- LOCK|gCP$l$y
- HEIAHeineken NV
A Leading Premium Portfolio and Distribution Network Should Support Heineken’s Wide Moat
- Rating
- Price
- €76.78
- Fair Value
- @#
- Uncertainty
- LOCK|Qc#!
- Economic Moat
- LOCK|@t>
- Capital Allocation
- LOCK|!@h^@$
- 3382Seven & i Holdings Co Ltd
Seven & I's US Operations Drag Consolidated Returns Lower on Higher Capital Base and Lower Margins
- Rating
- Price
- ¥2,090.00
- Fair Value
- LOCK|pc#
- Uncertainty
- LOCK|#$@L
- Economic Moat
- LOCK|@th
- Capital Allocation
- LOCK|V#nJb?
- TSCOTesco PLC
Tesco Expected to Retain Leading Share in the UK's Competitive Grocery Market
- Rating
- Price
- GBX535.60
- Fair Value
- LOCK|sF
- Uncertainty
- zS>
- Economic Moat
- LOCK|^h
- Capital Allocation
- LOCK|&wGzT?m
Largest Stocks in the Consumer Defensive Sector
|
1-Day Chart
|
Name
|
Industry
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|---|
| Walmart Inc
WMT
| Discount Stores | LOCK|q%!!Q# | LOCK|CtZ | $947B | |||
| Costco Wholesale Corp
COST
| Discount Stores | LOCK|k&jgvxFP | LOCK|#b | $440B | |||
| Coca-Cola Co
KO
| Beverages - Non-Alcoholic | LOCK|d&>$%>h | LOCK|#Z | $392B | |||
| Procter & Gamble Co
PG
| Household & Personal Products | LOCK|&>Z@HTY | LOCK|DL | $369B | |||
| Philip Morris International Inc
PM
| Tobacco | LOCK|Pt$><@> | LOCK|CB | $316B | |||
| PepsiCo Inc
PEP
| Beverages - Non-Alcoholic | LOCK|XbCx>mYJ | LOCK|Mt | $182B | |||
| Anheuser-Busch InBev SA/NV ADR
BUD
| Beverages - Brewers | LOCK|?sn%&hy | LOCK|g& | $161B | |||
| Unilever PLC ADR
UL
| Household & Personal Products | LOCK|?WRg@$ | LOCK|Lh> | $141B | |||
| British American Tobacco PLC ADR
BTI
| Tobacco | LOCK|?Q<jWy | LOCK|bY | $129B | |||
| Altria Group Inc
MO
| Tobacco | LOCK|?&$ | LOCK|yy< | $123B |
More in Consumer Defensive
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Here’s the new list of Morningstar’s top analyst picks for the fourth quarter of 2026.
Consumer Defensives: As Cost Pressures Persist, Targeted Innovation Becomes More Critical
Clorox and Kraft are some of our preferred stocks in this sector.
What’s Happening in the Markets This Week
New Home Sales report slated for release, plus Costco earnings.
This Defensive Stock Looks Cheap in an Overvalued Sector
Despite the consumer defensive sector’s sky-high valuation, this stock with a solid dividend is a top pick today.
3 Stocks to Sell and 3 Stocks to Buy for September
Plus, whether Nvidia, Marvell Technology, or Salesforce looks attractive after earnings.
After Earnings, Is Walmart Stock a Buy, a Sell, or Fairly Valued?
After sales slowdowns, here’s what we think of Walmart stock.
Walmart Earnings: US Comparable Sales Hit Six-Year Low; Digital Scale Offers Cushion
We believe Walmart shares are overvalued even after their selloff.
Target Earnings: Merchandising-Led Turnaround Gains Traction as Traffic Improves
We plan to raise our fair value estimate of Target stock.
Want to Invest Beyond the US? Here Are 3 Top European Stocks to Consider
Despite AI-fueled gains driving US market outperformance, we see opportunities in these overlooked corners of Europe’s market.
This Wide-Moat Stock Is Still a Buy After Its Rally
Shares have recovered from their 2026 lows but remain 20% undervalued.




