Wuliangye's Brand Strength and Premium Product Quality Bolster Resilient Demand in Long Term

Wuliangye Yibin is one of China’s leading premium baijiu producers and a leading player in strong-aroma baijiu. Its core product, the flagship 52-degree Wuliangye, is widely regarded as the best strong-aroma liquor, a type of distilled liquor that is sweet-tasting, smooth in texture, and mellow, with a gentle, lasting fragrance. The liquor is produced in a unique natural ecological environment with a climate and microbial environment suited to fermentation. Its premium quality and over 650 years of history have given the company strong pricing power, reflected in its superior profitability and returns on invested capital among its peers.