Adidas released preliminary third-quarter results of EUR 7.252 billion in sales (up 9%), a 54.3% gross margin (up 250 basis points), and EUR 1.008 billion in operating profit (13.9% margin, up 280 basis points). Profitability was boosted by approximately EUR 200 million in tariff refunds.
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales exceeded EUR 4 billion in 2025 and accounted for 17% of total sales.
As a global business with more than 90% Asia-based production, Adidas faces additional expenses from higher US tariffs. Moreover, a trade war and higher prices could depress consumer demand.
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Metric
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ADS
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DECK
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NKE
|
|---|---|---|---|
Price/Earnings (Normalized) | 18.59 | 11.42 | 24.28 |
Price/Book Value | 4.63 | 4.72 | 3.66 |
Price/Sales | 1.07 | 2.02 | 1.21 |
Price/Cash Flow | 9.90 | 10.02 | 12.63 |
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Metric
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ADS
|
DECK
|
NKE
|
|---|---|---|---|
Quick Ratio | 0.60 | 1.87 | 1.19 |
Current Ratio | 1.39 | 2.75 | 2.07 |
Interest Coverage | 6.96 | 328.46 | — |
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Metric
|
ADS
|
DECK
|
NKE
|
|---|---|---|---|
Return on Assets (Normalized) | 7.62% | 27.30% | 9.58% |
Return on Equity (Normalized) | 27.00% | 42.64% | 25.17% |
Return on Invested Capital (Normalized) | 14.77% | 35.52% | 14.03% |
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1-Day Chart
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Name
|
Price
|
Morningstar Rating for Stocks
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Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| Nike Inc Class B
NKE
| LOCK|p&GcsH | LOCK|KVN@! | $56B | |||
| adidas AG
ADDDF
| LOCK|bnX&G# | LOCK|X&#RW | $30B | |||
| adidas AG ADR
ADDYY
| LOCK|#c!$H%q | LOCK|qyhPS | $30B | |||
| ASICS Corp
ASCCF
| — | LOCK|?jB@ | $20B | |||
| ASICS Corp ADR
ASCCY
| — | LOCK|t^$ZG | $20B | |||
| Deckers Outdoor Corp
DECK
| LOCK|G<s$&rR | LOCK|vTR!# | $11B | |||
| On Holding AG
ONON
| LOCK|DW<X@r%K | LOCK|%t?% | $11B | |||
| Crocs Inc
CROX
| — | LOCK|!^ | $6B | |||
| Birkenstock Holding PLC
BIRK
| LOCK|!D^V&# | LOCK|ZPTsn | $5B | |||
| Puma SE ADR
PUMSY
| — | LOCK|?Y< | $4B |
United States